“When you ride electric it’s like a veil has been pulled off”

Motorcycle News interviewed Abe Askenazi, Zero’s Chief Technology Officer, who after 15 years working in the bike industry, says ‘it took just one ride on a Zero to convince that electric bikes’…

Motorcycle News interviewed Abe Askenazi, Zero’s Chief Technology Officer, who after 15 years working in the bike industry, says ‘it took just one ride on a Zero to convince that electric bikes’ are the future.’ In his interview with MCN, Mr Askenazi gives an insight into ‘Zero’s goals, the joy of electric and why its time to make the change’.

Mr Askenazi describes his experience, vision and Zero’s goals  “..If the bike just went away, and it was just you flying along the road as if you’re in a dream… wouldn’t that be just perfect? He added “With a bike you get a sense of the character; the vibes, the noise, the feel, so I used to think if you do away with that on an electric bike, won’t it be bland? No. When you ride electric it’s like a veil has been pulled off.” Nicely put Abe!

The challenge as everybody knows is persuading people to adopt electric he explains “We say ‘if it fits your usage case, then now is the time’. For what many people use bikes for, ie short trips to work and quick journeys in the evening, the range is more than enough.”  Abe sees the ‘sticking point’ as being people being introduced to the bike “The more people we can get on electric bikes, the faster people adopt. Most customers commute and either charge while at work or while sleep. Very few are using public infrastructure to charge.” he said.

 

And finally, Abe Askenazi’s thoughts for the future “Every month this year we’ve broken sales records. We now sell more bikes than all our competitors combined. Next year really feels like it’s the one where it will take off.”

Well, Abe, EEMC is trying to do our bit to get as many bums on electric motorcycle seats with our very popular demo days and promotional events. if Mr Askenazi’s prediction that electric motorcycle sales in 2019 are going to ‘take off, we’re already ahead of the game as we’re planning even more demo days and events to showcase ALL our motorcycle brands – we’ll keep you posted.

 

For more information on all our electric motorcycle/moped/e.bike ranges

 ZeroSuper SocoOset & SUR-RON

 

We offer UK delivery as standard with full finance packages available along with mobile servicing guarantee.

 

If you can’t wait till 2019 to try out our electric motorcycles Book here for a demo

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Being an exclusively electric dealer within the UK we have found ourselves receiving enquiries through the entirety of the country and currently have many of our customers based as far north as the highlands and as far south as Poole. Very quickly we decided it was important to offer a comprehensive, reliable and reasonable nationwide delivery and mobile service to enable the sale of any of our brands within our range to anywhere within the country.
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Our home delivery service means that you can purchase your brand new electric motorcycle and have it delivered directly to your door. We deliver anywhere in the mainland UK for £199 incl VAT using our premium motorcycle couriers who liaise directly with our customers to work around your timings. All our couriers are fully insured and guaranteed delivery.
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EEMC Ltd T/A English Electric Motor Co is also authorised and regulated by the Financial Conduct Authority (Ref No 782562) for consumer credit purposes. We are a broker for finance and not a lender. Please be aware lenders may pay us a commission for introducing you to them. This commission can be based on the amount you borrow or the vehicle you purchase. Different lenders may pay different commissions for such introductions. Any commission amounts lenders pay will not affect the amount that you pay under your finance agreement, all of which are set by the lender.
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Supercharged Servicing

Being an exclusively electric dealer within the UK we have found ourselves receiving enquiries through the entirety of the country and currently have many of our customers based as far north as the highlands and as far south as Poole.

Very quickly we decided it was important to offer a comprehensive, reliable and reasonable nationwide delivery and mobile service to enable the sale of any of our brands within our range to anywhere within the country.

Inductive Insurance

Although electric motorcycles and scooter insurance is a relatively new, small but growing market we are glad to say that to insure any of our electric motorcycles will not cost any more than an equivalently priced and powered combustion models.

We’ve scouted high and low to find the best possible insurance for electric motorcycles and electric scooters and turns out the best guys in the electric insurance industry happened to be based just down the road from us!

Hi-Voltage Finance

New technology is not truly effective if the systems that back it are outdated. Along with our travelling demo days and pop up showrooms we are offering a comprehensive mobile servicing system for electric motorbikes, meaning less cost and downtime for you whilst the minimal service needs your electric motorcycle has are met. Service costings and frequency vary for each brand and model but a general service undertaken at our workshop can be as little as £60 ex VAT.

Delivery and Demos

New technology is not truly effective if the systems that back it are outdated. Along with our travelling demo days and pop up showrooms we are offering a comprehensive mobile servicing system for electric motorbikes, meaning less cost and downtime for you whilst the minimal service needs your electric motorcycle has are met. Service costings and frequency vary for each brand and model but a general service undertaken at our workshop can be as little as £60 ex VAT.

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Range given is an estimate based on real world riding based upon EEMC experience.
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